Jimmy Li

Head of Brand Partnership, Harvey Nichols Hong Kong

Jimmy Li is the Head of Brand Partnership at Harvey Nichols Hong Kong, with over a decade of experience in luxury retail marketing, brand strategy, and strategic partnership development. He works closely with international fashion and lifestyle brands, designers, and creative partners to develop collaborations that strengthen brand positioning and drive meaningful customer engagement.

Jimmy specialises in integrated marketing initiatives, co‑branded campaigns, and experiential projects that align creative storytelling with commercial objectives. He is recognised for his ability to build partnerships that go beyond visibility, delivering long‑term value through carefully curated concepts, exclusive launches, and immersive brand experiences.

Throughout his career at Harvey Nichols, Jimmy has led a wide range of high‑profile collaborations and marketing initiatives that reinforce the brand’s relevance in a competitive and fast‑evolving luxury market. Supported by a strong foundation in luxury retail and customer experience, he brings a strategic yet creative mindset to partnership‑led growth, brand building, and cross‑industry collaboration.