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Fee

  • The application fee (HK$2,800) is waived if you have a nominator. And shortlisted brands are entitled to settle the final round judging fee of HK$5,000 within seven working days after being shortlisted by the judges.

    *If the shortlisted brands fail to win the award, the BDA organising committee will refund the full amount within one month of notification of final results.

    *If your brand is finally awarded, All winners are mandatorily entitled to one booth at Hong Kong Design Summit 2025. The respective exhibition fee is:

    1. Best Awards: HK$29,800
    2. Grand Award of the Year: HK$49,800
    3. Best of the Best: HK$76,800

  • All winners are mandatorily entitled to one booth at Hong Kong Design Summit 2025. Upon settling the Exhibition Fee, Winners are entitled to all the benefits mentioned in the “Winners’ Privileges” without a fee.

  • Hong Kong Design Summit 2025 is an eligible event under the support of SME Export Marketing Fund, eligible exhibitor could claim up to 50% of the Exhibition Fee, for the fee details, please refer to section “FEES”

    Kindly refer to https://www.smefund.tid.gov.hk/english/emf/emf_update.html for more details of SME Export Marketing Fund.

Joining

  • The deadline is 24 September, 2024 (Tuesday).

  • Currently, BDA is open to limited and unlimited companies to join, and they have to submit BR / CI as proof. 

     

    BDA is established with a mission to honour the success of brands, as stated in the Terms and Conditions, if ownership of an entry does not belong to a single entity, the applying entity is required to acquire authorisation from all relevant entities and to ensure the accuracy of the information presented.  Thus if you are working with a brand as an individual, we would suggest you nominate them to join. And we are more than welcome to receive your nominations with contact points! 

  • Sub-categories are designed specifically for the marketing use of awarded brands; they will be reviewed by the first-round judges and printed on the trophy and certificate, so you are welcome to suggest your own sub-category to categorize your brand. You could enter up to 8 Chinese characters or 40 English characters.

  • No limitation in the date back time as we welcome you to share the growth of your brand.

  • You can apply more than one category.

  • Yes.

  • You will be required to provide following information:

    1/ Category

    2/ Entry name

    3/ Brand Logo

    4/ Company / Organisation Information

    – Company / Organisation name

    – Establishment date

    – Location of business

    – Certificate of Incorporation or the latest BR in PDF format

    – Contact Person

    – Contact Number

    – Email

    – Website

    5/ Brand Information

    – Brand Sub-Category

    – Brand name

    – Nominator

    – Brand Information

    6/ Attachment

    7/ Criteria

    – User Experience

    – Brand Image

    – Market Value

    – Tech and Innovation

    – Sustainability

Joining

  • Currently, BDA is open to limited and unlimited companies to join, and they have to submit BR/CI as proof. 

    BDA is established with a mission to honor the success of brands, as stated in the Terms and Conditions. If ownership of an entry does not belong to a single entity, the applying entity is required to acquire authorization from all relevant entities and to ensure the accuracy of the information presented.  Thus, if you are working with a brand as an individual, we would suggest you nominate them to join. And we are more than welcome to receive your nominations with contact points!

  • No limitation in the date back time, as we welcome you to share the growth of your brand.

  • You can apply for more than one category.

  • Yes.

  • You will be required to provide the following information:

    1. Category

    2. Entry name

    3. Brand Logo

    4. Company/Organization Information

      • Company / Organisation Name

      • Establishment Date

      • Location of Business

      • Company Address

      • Company Introduction

      • Website

      • Certificate of Incorporation or the latest BR in PDF format

      • Contact Person

      • Contact Number

      • Contact Email

      • Company Email

    5. Brand Information

      • Brand Name

      • Nominator

      • Brand Introduction

    6. Attachment

    7. Criteria

      • Environmental & Social Impact

      • Cultural Impact

      • Innovation & Technology

      • Brand Image, Identity & User Experience

      • Market Performance & Value

Judging

  • BDA 2026 5 Award Categories Description：

    1. Environmental, Social & Governance (ESG)
      Designed for enterprises committed to sustainable governance. It honors outstanding performance in sustainability and responsible governance, helping to elevate ESG reputation and benchmark against international frameworks.

    2. Innovation & Technology
      Aimed at technology innovation enterprises, this category recognizes the technical execution that transforms innovative ideas into market competitiveness, strengthening recognition and trust from investors and the public.

    3. Cultural & Heritage
      Provides a stage for cultural and creative brands, awarding their profound cultural storytelling and value-translation capabilities, and granting them professional cultural endorsement both internally and externally.

    4. Media & Communication
      Designed to empower enterprise brands, this category affirms achievements in efficient market communication and outreach, effectively enhancing consumer trust and media presence.

    5. Branding image
      Focused on holistic brand construction, this category evaluates the consistency and professionalism of visual identity, achieving systematic image enhancement through authoritative design certification.

    1. Environmental & Social Impact: This evaluates the substance and significance of the brand’s approach to ESG, societal, and environmental challenges.

    2. Cultural Impact: This evaluates the brand's cultural relevance and capacity to interact with or contribute to culture, trends, and communities.

    3. Innovation & Technology: This determines the level of creative and technologically forward thinking and implementation.

    4. Brand Image, Identity & User Experience: This examines the entire brand journey, including interaction quality, emotional connection, seamless touchpoints, overall image, brand equity, and differentiation.

    5. Market Performance & Value: This considers tangible business outcomes, such as growth, achieve customer loyalty, and a strong return on design investment.

  • There are two independent rounds of judging. First-round judges will carry out preliminary screening based on the criteria. Qualified entries will proceed to the next round. An on-site finalist presentation will be held to shortlist the winners.

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