Mui Kinoshita


Chairman of The Hong Kong Designers Association

Mui Kinoshita, an exceptional entrepreneur, embarked on her entrepreneurial journey as a designer and went on to establish successful ventures in the design and technology sectors. With her multicultural background and a fervent passion for innovation, Mui Kinoshita has made significant contributions to the design industry.

Born in Hong Kong, Mui Kinoshita received a global education, studying design in Hong Kong, the United Kingdom, Finland, and Italy. These diverse experiences have shaped her unique perspective and creative approach.

Throughout her career, Mui Kinoshita has been recognized with numerous accolades in global design and business, including the iF Design Gold Award, Red Dot Design Award, Global Design Gold Award, Smart Design Gold Award, and YDTA Best Young Designer of the Year, among others. These awards reflect her exceptional talent and the impact of her work.

As an entrepreneur, Mui Kinoshita co-founded Venture Design, a design-centric startup that combines her artistic expertise with a keen business acumen. Through this venture, she has established herself as a prominent figure in the industry.

Driven by her pursuit of innovation, Mui Kinoshita founded ASA Innovation & Technology Ltd., a technology company based in Hong Kong Science Park. ASA focuses on merging design with cutting-edge technology and holds patents for revolutionary air purification technologies. The company has attracted significant investment, including early-stage funding from New World Development, and successfully completed a Pre-A funding round with an estimated valuation of HKD 100 million. ASA has achieved numerous honors, including winning the Peninsula Hotel Kaleidoscope Lab Global Championship, HSBC Innovation Awards, China Mobile Entrepreneurship Award, Alibaba Jumpstarter Global Best Startup Award, and Most Popular Startup Award, surpassing over 600 startups worldwide.

Mui Kinoshita is also deeply committed to sustainable development and is the founder of Earth Element, a product company that provides unique ESG (Environmental, Social, and Governance) solutions. Earth Element converts waste into valuable resources for global brands, showcasing Mui Kinoshita’s dedication to creating a positive impact on the planet through design.

In addition to her entrepreneurial pursuits, Mui Kinoshita holds significant positions in the design industry. She serves as the Chairperson of the Hong Kong Designers Association, where she spearheads efforts to promote and advance the design industry in Hong Kong. She is also a director of the Hong Kong Design Centre, contributing to the cultivation of design talents and the promotion of design excellence.

Mui Kinoshita’s influence extends to the academic realm, where she serves as an advisor for the Doctor of Design (DDes) program at The Hong Kong Polytechnic University. In this role, she provides guidance and mentorship to aspiring design scholars, contributing to the development and advancement of design research and education.

Furthermore, Mui Kinoshita is recognized as a respected judge in international competitions such as the Dyson Design Award, VMark Design Award, and Young Design Talent Award. Her discerning eye for design excellence and her commitment to nurturing emerging design talent have solidified her standing in the industry.

Mui Kinoshita’s remarkable achievements, entrepreneurial spirit, and commitment to sustainability and design advocacy position her as a trailblazer in the industry. Her multicultural background, coupled with her exceptional talent and leadership positions, continue to shape the future of design, technology, and entrepreneurship.