Erich Wong


Head of Growth (Hong Kong), The Sandbox Hong Kong

Erich Wong is the Head of Growth for The Sandbox Hong Kong. He is responsible for developing the Greater China Region business and building partnerships with key brands and Intellectual Properties to support a large and enthusiastic metaverse community.
Earlier this year, Erich led the launch of Mega City 2, a major land sale on Hong Kong’s vibrant cultural hub in The Sandbox metaverse that is home to the finest brands, including Ocean Park, Standard Chartered, Regal Hotels Group, and Tatler Asia to building a variety of experiences in Mega City 2. He is currently developing a creators’ community working with various local Universities and Creative and Design Institutions to promote voxel-based design and bolster the metaverse ecosystem development.
As a gaming enthusiast with a background in design, Erich brings a wealth of experience in art, design skills, and gaming to The Sandbox. He has a strong business development and operations track record while working for startups and mobile game applications since 2011. Erich transformed his Web2 skillset to Web3 as he entered the Metaverse world in 2021.
Before joining The Sandbox, Erich worked for CanvasLand NFT as Chief Marketing Officer, spearheading marketing campaigns and business operations across the region.
Previously, Erich was Marketing Director of nxTomo Games, responsible for strategic planning of game features, licensing, operations, and promotions, and monitoring the overall workflow of App production. During his tenure with the company, Erich achieved a HKD 5 Million sales record for Footballer cards in the Animation-Comic-Game Hong Kong (ACGHK) fair in only five days. He also generated over 300,000 downloads of BFB Champion football simulation game nine months following its launch. He was a pioneer in monetizing football player characters in the NFT format. Erich’s other projects with nxTomo Games include Liars’ Inn, Puzzle and Dragon, Weather Report, and NBA ClutchTime.
Earlier in his career, Erich was a fashion stylist and designer at South China Media Group. He also has extensive experience in graphic and multimedia design in the creative and gaming industries.